The Air Force has a new advertising campaign to recruit the next generation of airmen as well as better inform people about the Air Force mission: "Above All."
"Above All is about what we do and how we do it," said Col. Michael Caldwell, deputy director of Air Force public affairs in the Pentagon.
"The job of the Air Force is to defend America and we do that by dominating air, space and cyberspace," he said. "The new campaign and slogan captures our roots, but also illustrates where we're going as a service as the Air Force prepares to contend with future threats."
Officials created the campaign to stimulate dialogue with potential recruits, their parents and those most likely to influence young people to join the military about the critical role the Air Force plays in defending America's future, Caldwell said.
The Above All campaign kicked off last month with ads on television, in print and the Internet.
Caldwell said officials thought the Above All slogan was the best description of the Air Force mission.
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Source: National Guard
