NEW YORK (Reuters) - PepsiCo Inc said Thursday it will launch a new line of SoBe Life drinks containing a new all-natural, zero-calorie sweetener called PureVia.

SoBe Life with PureVia, made from a South American shrub called stevia, will go on sale first in Latin America, starting with Peru.

The sweetener is not yet approved in the United States. (Reporting by Martinne Geller, editing by Gerald E. McCormick)