OWN is to launch stateside on January 1, 2011, two months ahead of the Canadian bow.
So Canadian license-holder Corus Entertainment is to air OWN programing in nested blocks through January and February on the women-targeted W Network and VIVA channels.
That sampling will include "Your OWN Show: Oprah's Search for the Next TV Star," day-and-date with the U.S. airdates for the TV competition series.
The OWN channel will then replace VIVA on March 1 to complete Winfrey's march into Canada.
Other shows to promote OWN before its Canadian launch include "Season 25: Oprah Behind the Scenes," "The Road to Your Own Show" and "Enough Already! With Peter Walsh."
OWN is a joint venture between Harpo, Inc. and Discovery Communications and will eventually reach into around 80 million homes in the U.S. market on a rebranded Discovery Health Channel, and another six million Canadian homes that currently receive VIVA.
(Editing by Zorianna Kit)