German 'Niiu' Is Europe's First Personalised Paper
BERLIN - OCTOBER 19: In this photo illustration the world's first individualised newspaper Niiu is pictured on a table on October 19, 2009 in Berlin, Germany. On November 16, a pioneer project in Europe is about to begin. Niiu, the personalised newspaper is based in Berlin and represents the young person's lifestyle and information needs on a daily basis. It structures the daily information overload that young people are experiencing and pools together diverse sources of information in order to offer the best of newspapers, the internet, and communities. Niiu will be printed on classic newsprint and delivered at the home each morning. (Photo Illustration by Andreas Rentz/Getty Images)