Advertising
Glimmers of hope for troubled US newspapers
Mar 18, 2013 02:33 EDT
The US newspaper industry is seeing some glimmers of hope after being battered for years, a prominent study concluded Monday.
NY Times to overhaul Web design
Mar 13, 2013 13:51 EDT
The New York Times website is undergoing a major overhaul in an effort to become "cleaner" and more engaging, and also to improve the presentation of online ads.
US regulators want clear fine print in mobile ads
Mar 13, 2013 12:06 EDT
The US Federal Trade Commission called Tuesday for potentially bedeviling fine print to be "clear and conspicuous" as ads follow people onto smartphone screens or online social networks.
Pandora chief out after latest losses
Mar 07, 2013 17:52 EST
Pandora Media's top executive announced plans Thursday to step down after the Internet radio giant's earnings report showing greater losses even as it captured more listeners.
Playboy magazine to hit Holy Land in Hebrew
Mar 05, 2013 12:59 EST
Iconic men's magazine Playboy is to hit the streets of Israel in Hebrew for the first time on Wednesday, combining scantily-clad Israeli models with articles in the tongue of the Bible.
Google urged to remove ads for ivory, whale products
Mar 05, 2013 09:19 EST
Conservationists have urged Internet giant Google to remove thousands of advertisements promoting products made from endangered whales and elephants.
Italian town suspends sponsorship deal with Pistorius: report
Mar 03, 2013 08:20 EST
The Italian town of Gemona where South African murder-accused Paralympic star Oscar Pistorius used to train has frozen a sponsorship deal with him, a report revealed on Sunday.
Advertiser WPP unveils slight drop in annual net profits
Mar 01, 2013 12:20 EST
WPP on Friday announced a small drop in the global advertiser's annual net profits as European financial strains offset strong growth in emerging markets, while the company forecast a tough year ahead.
Advertiser WPP unveils slight drop in profits
Mar 01, 2013 09:02 EST
WPP on Friday announced a small drop in the global advertiser's annual net profits as European financial strains offset strong growth in emerging markets, while the company forecast a tough year ahead.
Tablet advertising leaves smartphones in the dust
Feb 28, 2013 23:05 EST
Mobile advertising is soaring and growing in sophistication, industry analysts say, but the money is pouring into tablets at a much faster rate than their smaller smartphone rivals.
Facebook buys advertising firm from Microsoft
Feb 28, 2013 17:54 EST
Facebook agreed Thursday to buy Atlas Advertiser Suite from Microsoft as part of an effort to boost ad revenues at the massive social network.
French club invites female fans to 'come vibrate'
Feb 26, 2013 14:08 EST
Top-flight French football club Rennes risked drawing the wrath of the feminist movement by launching an advertising campaign based at female fans featuring a sex toy with the logo "Venez vibrer" (come to vibrate).
Washington Post Co. sees losses, decline in ads
Feb 22, 2013 09:52 EST
The Washington Post Co. said Friday that circulation and advertising had weakened further at its flagship daily newspaper, as the company reported a quarterly loss linked to a write-down.
Gay marriage group regrets Laura Bush balk at TV ad
Feb 21, 2013 18:53 EST
A broad coalition campaigning for marriage equality across the United States said Thursday it's sorry that former first lady Laura Bush is unhappy to appear in one of its ads.
Twitter makes ad campaigns easier
Feb 20, 2013 17:51 EST
Twitter on Wednesday made it easier to run ad campaigns using tweeted messages in a move that promised to ramp up the company's money-making potential and prospects for a stock market debut.
Spartak sign sponsorship deal for new ground
Feb 20, 2013 05:19 EST
Top Russian side Spartak Moscow have struck a new 1.2 billion-rouble (40-million-dollar) sponsorship deal with the Otkrytie private commercial bank, the club announced.
Senegal women told 'all black' is beautiful
Feb 18, 2013 07:57 EST
Outraged by adverts urging women to bleach their skin, a spontaneous movement has emerged in Senegal arguing that black is beautiful -- and to act otherwise is to risk one's health.
Health chiefs call for fizzy drinks, obesity taxes
Feb 18, 2013 03:15 EST
The Academy of Medical Royal Colleges called for taxes to be imposed on fizzy drinks and fatty foods to tackle the "huge crisis" of obesity.
Health chiefs call for obesity taxes
Feb 17, 2013 22:09 EST
The Academy of Medical Royal Colleges called for taxes to be imposed on fizzy drinks and fatty foods to tackle the "huge crisis" of obesity.
Pistorius ad campaign pulled as Nike says 'no comment'
Feb 14, 2013 10:49 EST
Global sports giant Nike refused to comment Thursday on its sponsorship of murder suspect Oscar Pistorius, as an advertising campaign starring the South African Olympian was pulled from local television.
Facts from the Wikipedia page:
| Marketing |
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| Key concepts |
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Product • Pricing • Promotion |
| Promotional content |
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Advertising • Branding • Underwriting |
| Promotional media |
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Printing • Publication • Broadcasting |
