Athletes and Product Endorsements
Italian town suspends sponsorship deal with Pistorius: report
Mar 03, 2013 08:20 EST
The Italian town of Gemona where South African murder-accused Paralympic star Oscar Pistorius used to train has frozen a sponsorship deal with him, a report revealed on Sunday.
Guthrie grabs lead after McIlroy withdraws
Mar 01, 2013 18:34 EST
Well after World No. 1 Rory McIlroy had withdrawn from the Honda Classic during the second round with a toothache, unheraled American Luke Guthrie took the lead of the US PGA event.
Eagle at 18 lifts Villegas into Honda lead
Feb 28, 2013 21:21 EST
An eagle at the par-five 18th lifted Camilo Villegas to a one-stroke first-round lead at the Honda Classic, scene of the Colombian's last US PGA Tour win in 2010.
McIlroy, Woods out in first round at WGC Match Play
Feb 22, 2013 09:28 EST
World number one Rory McIlroy and 14-time major champion Tiger Woods were toppled in the first round Thursday in the World Golf Championships Match Play Championship.
McIlroy, Woods out in first round at WGC Match Play
Feb 21, 2013 21:59 EST
World number one Rory McIlroy and 14-time major champion Tiger Woods fell in the first round of the World Golf Championships Match Play event in Arizona.
Familiar foes await McIlroy, Woods in WGC Match Play
Feb 18, 2013 15:29 EST
World number one Rory McIlroy and number two Tiger Woods will face familiar foes in the opening round of the World Golf Championships Match Play Championship on Wednesday.
Pistorius sponsors in turmoil after murder charge
Feb 15, 2013 17:38 EST
The murder charge brought against Oscar Pistorius, whose fairytale story attracted multi-million dollar investment from various worldwide brands, has plunged his army of sponsors into turmoil.
PSG set to see sponsorship deal soar
Feb 02, 2013 11:43 EST
Paris Saint-Germain are set to see their sponsorship deal with Emirates airline soar in the wake of their tie-up with former England star David Beckham, Emirates' senior vice-chairman Boutros Boutros indicated on Saturday.
Grief in the Gulf as McIlroy and Woods flop
Jan 19, 2013 08:28 EST
In golf, as in other sports, money talks, but money cannot guarantee results.
Woods and McIlroy miss cut in Abu Dhabi
Jan 18, 2013 10:29 EST
The world's top two golfers, Rory McIlroy and Tiger Woods, both missed the cut in their first tournament of the season at the Abu Dhabi HSBC Golf Championship on Friday.
McIlroy, Woods set to miss cut in Abu Dhabi
Jan 18, 2013 08:45 EST
The world's top two golfers, Rory McIlroy and Tiger Woods, were both set to miss the cut in their first tournaments of the season at the Abu Dhabi HSBC Golf Championship on Friday.
McIlroy and Woods struggle in Abu Dhabi
Jan 17, 2013 10:34 EST
Justin Rose grabbed a share of the first round lead in the Abu Dhabi Golf Championship on Thursday on a day when both Rory McIlroy and Tiger Woods struggled to get their seasons into gear.
Sluggish starts for McIlroy and Woods
Jan 17, 2013 07:43 EST
Rory McIlory and Tiger Woods both looked short of form on Thursday as they opened their 2013 campaigns at the Abu Dhabi HSBC Golf Championship.
McIlroy rivalry needs time, Woods says
Jan 16, 2013 09:36 EST
Tiger Woods has played down talk of a big rivalry with Rory McIlroy, saying that the two first needed to cross swords at the business end of the majors before that could become a reality.
McIlroy unfazed by expectations before season opener
Jan 15, 2013 07:13 EST
Rory McIlroy on Tuesday said that he was unfazed by his position as world number one and the weight of expectations, as the game's top stars gathered in the Gulf for the season opener.
McIlroy joins Nike in blockbuster golf deal
Jan 14, 2013 11:50 EST
World No.1 Rory McIlroy on Monday confirmed he had signed on with sportswear and equipment giant Nike in a deal believed to be one the biggest sponsorship contracts in sport.
Nike set to announce McIlroy deal
Jan 09, 2013 12:57 EST
Rory McIlroy's big-money switch of sponsors to Nike is set to be announced in Abu Dhabi on Monday, press reports have said.
Watch out Tiger, Jack - Rory's hungry for more
Nov 12, 2012 09:56 EST
Two Major titles, world number one, money titles on both sides of the Atlantic, and still only 23 -- but as Rory McIlroy made crystal clear this weekend, he's just getting started.
Sponsors flee Armstrong as he quits Livestrong
Oct 17, 2012 22:19 EDT
Sponsors stampeded away from endorsement deals with doping-disgraced US cyclist Lance Armstrong, who also stepped down as chairman of the Livestrong anti-cancer charity he founded.
Armstrong's bike company dumps him
Oct 17, 2012 19:22 EDT
Trek, the company that made the bicycles Lance Armstrong rode to seven Tour de France titles, announced Wednesday it was joining Nike and Anheuser-Busch in terminating its sponsorship contract with the disgraced rider.